Ozcart – protecting your intellectual property with a trademark

Ozcart – protecting your intellectual property with a trademark

Ultimately, one thing that sets you apart from your competition is your intellectual property: your skills, experience, your people, your assets, your ideas, your brand. They are very valuable assets and you need to protect them against competitors and impostors. It distinguishes your product or service from that of your competitors.

If you’re looking for ways to protect your intellectual property, a trademark is something you should definitely consider. A trademark protects your logo, brand, name, design or tagline for ten years backdated to the date of application.

For example, we have registered a trademark for our Ozcart logo from May, 2010 to May, 2020. We chose this word-symbol combination to represent Ozcart as we have a strong point of difference in the Australian market. The Koala giving the thumbs up represents the satisfaction of our customers and how we began with Ozcart as an Australian hosted shopping cart software solution and then moved to providing Ozcart to the rest of the world.

A registered and protected trademark can use the ® or TM (™) symbol (but only the TM symbol can be used for a pending trademark or an unregistered trademark). The process for obtaining a trademark can be quite lengthy, expensive and involved, but it’s certainly worth your time and effort – and ultimately it provides your product or service with more credibility.

Ozcart Ecommerce

Ozcart has been in business since 2006 and is an online, hosted shopping cart that you can use for your current or new online store. We offer so many features for the same low price. In fact, we are addicted to adding new ones to ensure that we remain one of the best choices for a shopping cart. https://ozcart.com

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