Published on January 24, 2009 Avoid temptation: Keep your web designs simple
Think about the ecommerce websites you have visited and purchased from. Were they the ones that looked beautiful but took forever to load and were hard to check-out with? Chances are that the sites you bought from were not cluttered, had simple but well-thought out features and were easy to use and checkout with.
Keeping it simple is a design principle that comes out time and again in all forms of design and is advice that sits behind the website customisation philosophy that our graphic designers and website builders employ every time they create a new customer website. Simplicity sells.
Here are some things to think about when you are adding your products and designing the content to go into your ozCart shopping cart:
- Overly complicated navigation will put your customers off. Who wants to buy if they have to go through 4-5 pages to even get to your checkout. Make it easy to use so that when you have them, they go all the way through checkout.
- Make your shipping, returns policy, pricing and delivery times clear to customers before they buy. This reduces disputes over returns and ensures that customers know what they are buying from you.
- Put yourself in your customer’s shoes. What questions might they have about your products? Don’t just paste in the manufacturer’s descriptions, think about whether those descriptions are adequete for your buyers. Answer any other questions they might have in advance and you’ll increase the chances of sales.
- Make your customers know they are only a step away from a real person. Even if you don’t have phone support, publish as much information about your business online as you are prepared to disclose. If you have a phone, skype and fax number publish them because then people will know you are just a call away.
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