Published on April 03, 2012 Shopping Carts with Web Design Included
If you’re looking for an ecommerce product to help your business sell online, many carts will offer you free setup, but what about the web design to give your site a professional look and keep it ahead of your competitors?
A professional design is important because it will help you make a positive first impression, something that psychologists will tell you time and again is a crucial first step in converting traffic into checkouts.
To determine the type of website that you want, think about some of the following things:
- What does your business stand for? Are you a business with attitude, classic corporate, quality focussed, a time leader, based on speedy delivery? This will help guide you towards the overall look and feel you are after.
- What colours represent your brand? Your brand is more than just your logo, it’s how you represent yourself in everything you do from your logo to your stationery to the way you write to your fax and email signatures to presentations to everything you participate in
- What type of imagery appeals to you – do you want to make a memorable character as an icon for your business or do you want to show stunning (relevant) photographs in your header? Or do you prefer something clean and clear with just your products being the focus of the website.
Once you’ve answered some of these questions, you’re on your way to determining the design you want. In many situations, you would then have to choose the cart and find a designer who can create the graphics that you want, followed by a web-builder who can turn that graphic into a living web design for your shopping cart.
With Ozcart websites for example, we provide you with an alternative for cost-effective and professional customizable design.
Once you receive a design you can load your own products, set your own payment methods, determine your shipping methods and prices, write content (or landing pages), determine your prices and test your website. Then, you’re ready to join the world of selling and you’ve only had to outlay the cost of starting up your business plus the cost of a shopping cart package – no web design cost to get your website off the ground.