12 Aug Why Quality Matters in Web Design
Web Design and Branding
- The associations that customers make when they hear your business name or see your logo
- Whether customers think of your business when they hear or see a reference to the type of products that you sell
- The quality of the products that you offer
- The quality of the service that you offer
- Physical interactions that customers have with the physical parts of your business: your letterhead, your logo, your website design, your business cards etc.
- Your product packaging
Information vs Online stores – differences in objectives
- A professional look to create an immediately positive first impression
- A look that reflects the nature of the business marketing strategy. If your business is all about getting down to business you might want products and add-to-cart buttons prominent on the home page. If your business is about the latest look, you might want some advertising graphics on the home page of your site that entice customers into a buying page.
- Clear navigation that makes it easy for customers to find products. This might be through product categories, a prominent search facility, or filters that allow customers to drill into your product range quickly and easily on their own terms.
- Easy to find information about the store policies. Buyers conditioned to poor experiences buying through auction sites might be a little wary that they’ll be stung on postage costs, or that your site isn’t fully secure. So giving customers those reassurances up-front is very important if you want to convince them to buy from you.
- Clear and easy to follow product information – not copied off the manufacturer’s website like everyone else.
- Attractive and enticing product photos. Pictures do help your product sell. Show as much of your product as is relevant. Don’t skimp on detail, especially if your product is complex.
- A clear, simple, efficient shopping cart that makes it easy for customers to sign up or in (as a guest or registered customer), buy their products, pay, and then check up on when they’ll get them.
Your website interface is part of your brand
Summary Checklist for your website
- NO CLIPART
- NO UGLY FONTS OFF YOUR PC
- Professionally designed logo
- Professional graphics
- Complementary colour scheme through out your whole website (just like you want the colours to match through your house)
- High quality product photos that are not too small (or so large they take all day to load)
- Your own product descriptions
- Product specifications and filters
- Use size charts on product tabs if relevant
- Shipping and privacy policies are clear and easy to find
- Product categories are easy to find and make sense
- You write using your customer’s terminology and not yours
- Your prices are competitive, the brands you sell are right for your customers
- When you put yourself in the shoes of your customers, you would buy from yourself…..