Published on April 11, 2011 All aboard for Australia’s online shopping rush
The take up of online shops by Australians has traditionally lagged behind the rest of the world, which has led many Australian shoppers joining the online revolution to look offshore for products and services to buy. With the take up of online shopping set to surge according to the results of an recent survey of Australians by Bain & Co, now is the time to get your business online – or you risk missing out.
To cash in on the rush you will need a shopping cart website, to present your brand to the online shopping population set to explode in Australia. In the online world, visibility and credibility take time to establish. Even for big brands in the offline world, this can take time. If you don’t get online sooner rather than later, your competitors can get the edge on you building an established base of loyal customers that may or may not reflect market share in the offline world.
With the number of people willing to buy online in the survey doubled since the past year, some of the highest growth areas reported by the survey are expected to be furniture, accessories and DIY along with travel, telecommunications (e.g., mobile phones) and tickets.
What are you doing to get your business online? We suggest you look at a quality Shopping Cart solution with Australian ecommerce features, like Ozcart.
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