B2B ecommerce benefits

B2B ecommerce benefits

If you’re a wholesaler or distributor selling products to other businesses, or a retailer targeting business customers, the B2B Ecommerce facilities offered in our ozCart shopping cart software can help you.

Using the Internet to sell to other businesses could help your business through:

  • Reducing costs
  • Targeting customers more efficiently – through group discounts to specific groups of customers
  • Improved inventory management
  • Automate payment processing
  • Setting and enforcing business rules – such as minimum purchase amounts
  • Improving market efficiency – list products and services without negotiating with every customer over every purchase
  • Integrate with other systems through add-on customisations you can purchase (e.g. upload products and services to your B2B ecommerce website using Excel).

If you’re a retailer, here’s how you could use a B2B ecommerce site to compete in the wholesale market for your product, and make money even from the sales of your competitors.

If you can negotiate an appropriate wholesale agreement with a manufacturer or importer, you could sell your product in the wholesale market at the same time as offering them retail. This means you are making a mark-up on the purchase of products from your competitors.

Sound challenging? It’s actually quite easy

This process can be very easy if you can obtain an exclusive arrangement with a wholesaler or importer or negotiate a volume discount that allows you to sell to your competitors at a lower cost than they can negotiate for themselves. You then set up a wholesale section of your ecommerce website for B2B sales. The prices will automatically change to the wholesale levels. You can limit the flood of product on the market (and therefore protect your retail business) by imposing limits on who can sign up as a reseller.

Opportunities for B2B ecommerce are significant and can be very lucrative. If you’re a manufacturer or wholesaler you can use it to reach out to new resellers and if you’re a retailer you can benefit from streamlined purchasing and from the new opportunities that B2B ecommerce creates.

Talk to Ozcart about a B2B ecommerce website for you. All features are included in all packages.

Ozcart Ecommerce

Ozcart has been in business since 2006 and is an online, hosted shopping cart that you can use for your current or new online store. We offer so many features for the same low price. In fact, we are addicted to adding new ones to ensure that we remain one of the best choices for a shopping cart. https://ozcart.com

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