20 Aug Grow your wholesale business by selling online
Opportunities for existing wholesalers
- More retailers are using the Internet as their number one starting point for researching wholesalers to buy from.
- Many retailers do not even look anywhere other than the Internet for finding wholesalers to buy from.
- Retailers can get more information about the in-stock/out-of-stock status for orders.
- You may wish to target new markets that you don’t normally sell to. Alternatively you may wish to start drop shipping products via online sales when this is a service you don’t offer to your standard wholesale. You can set different prices for your drop ship customers from your main wholesale customers without having to maintain a separate printed price list.
- Wholesale websites can make it easier for you to keep track of orders placed, to edit orders placed, offer special promotions to your wholesale customers and reduce paperwork. Orders can be exported to your accounting system for processing or an invoice issued through the shopping cart application.
- Wholesale websites allow you to experiment with different promotions or offer complementary products to your main product line and test their interest amongst potential retailers. For example, using the traffic statistics from your website, you can check the number of page views of particular new products and categories.
- You can build up an ongoing communication and dialogue with your existing customers – using the built-in newsletter and email system of your shopping cart (or an external mailing application) to tell your retailers about new products and special offers.
Opportunities for new wholesale businesses
- You can help keep your marketing, advertising and overhead costs lower by offering products for sale online
- Retailers often begin their search for wholesalers online
- Retailers prefer to search for an order/reorder products in a convenient way
- Retailers can have more confidence in ordering from you as they can see what products are in or out of stock
- The growth of online has seen many new online-only retailers start up. These retailers have an online mindset and are looking for online wholesalers to buy from.
Choosing your B2B shopping cart
- Different wholesale and retail pricing structures with unlimited pricing tiers (tiered pricing).
- Multiple customer groups so you can segment your wholesale customers based on value.
- Order minimums and/or product minimum quantities.
- Volume discounts.
- The ability to place orders from your administration panel (for phone orders) or edit orders after they’re placed.
- To limit access to products to your B2B customers (to prevent browsers from seeing wholesale-only products and prices).
- To offer approval only access for wholesale customers.
- Include SKU numbers on products and options – for easy searching.
- Promotional tools including rules, cross selling and price promotions (e.g., buy multiple products together for a discount).
- To be able to track stock at a product level or product-option level.
- To allow bulk update stock levels via a spreadsheet.
- To allow bulk importing/exporting of products via a spreadsheet.
- To let customers place previous orders again – for fast reordering.