Ease shopper frustration with a one-page checkout

Ease shopper frustration with a one-page checkout

Australian consumers are ever more demanding when it comes to buying online, and new research has shown that not only do 90% of all Australians shop online, but that they have become increasingly frustrated with a slow online buying experience.

Shop owners can address this with either well signposted, efficient checkout processes (with fast loading pages) or a one-page checkout.

The research suggests that almost half of customers are only prepared to wait 15 seconds for a page to load, with 70% leaving after 30 seconds, and 90% after a minute. With only one page to load, shop owners stand a better chance of guiding customers to the result they want: a completed sale.

The main drivers for Australian buyers online are:

  • Convenience
  • Variety of products
  • Buying for themselves (rather than for others)

An outtake for owners is that you should stock your stores with as many products as you are willing to sell and not “hold back” items for your offline store. Choose a reliable supplier that will enable you to make it convenient for your customers to purchase and display everything you are willing to sell online.

Give customers the convenience and choice they desire. Make your website as professional looking as possible and the checkout process, clean, simple and efficient. This will help drive people from visiting to buying. Easy equals conversion.

At the current time, only half as many Australians intend to purchase with smartphone devices versus a PC, tablet or laptop compared to countries like the UK, but it seems clear that mobile purchasing will increase in importance in the future. For Australian retailers this means a capability for mobile purchasing in the future will be important but right now price, convenience and speed are the factors that shop owners should focus on.

With another study suggesting that the size of the online shopping market has room to triple in Australia, the importance of online shoppers choosing their shopping cart provider well will increase into the future. A professional design, Australian retail (and wholesale) features, good loading speeds and a one-page checkout (at an affordable price) will become ever more important in the future.

Ozcart Ecommerce

Ozcart has been in business since 2006 and is an online, hosted shopping cart that you can use for your current or new online store. We offer so many features for the same low price. In fact, we are addicted to adding new ones to ensure that we remain one of the best choices for a shopping cart. https://ozcart.com

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