Published on June 26, 2010 Market opportunity: selling baby goods online
Mothers who have just had a baby may not be that willing to venture out shopping too often during the first few months after their baby’s birth. That represents an untapped market opportunity for sellers to offer baby products to this market – and more of them are shopping online. Check out this website for reliable information and reviews on the best baby products for your needs.
Although population growth rates have slowed according to figures released by the Australian Bureau of Statistics this month, Australia’s population is still growing at a rate faster than 2% per annum, which means more mothers having babies. With more people buying online, that represents an opportunity to open businesses in the sale of baby products online.
Business ideas for baby products websites
Some ideas for baby products you could sell online where there is opportunity for market growth include:
- baby carry slings
- baby clothing
- baby toys
- newborn gifts for baby and parents
Making a niche profitable
According to published reports by Australian wholesalers of baby products, one baby product being more frequently sought after online is baby clothing. As babies outgrow their clothing so quickly, here’s one idea: the mother visits your site and chooses six month’s worth of babies clothing. Only 1/6 of the cost of the clothing purchased is charged up front, and then over the next 6 months, the remaining 5/6 is charged by the store owner manually. The mother has effectively bought a subscription for clothing and gets new items every month for her baby. That gives the store owner a revenue stream not just a one off purchase, and takes the worry away from looking for new clothing all the time from the mum. Of course, they may want to come back and buy one offs from you at other times as well.
Traditional ways of running a baby’s clothing business also exist: like drop shipping from an Australian supplier, or importing stock and selling it yourself.
What can you do? How can you be different?
If you’re interested in running an online clothing business for babies, we recommend you contact some of the wholesalers in Australia, understand their prices and look for your own niche in the market. This market will only grow, so now is the time to get thinking about it.
Whatever you decide to do, and whatever industry you are in, there are a huge number of ways you can be different, and no matter how competitive a market is, there are always ways to be different and make a difference in the industry. You could differentiate yourself on price, service, shipping cost, shipping type, packaging, personal shopping experience, there are heaps of possibilities. Our advice: think creatively and take advantage of the power of the Internet and online shopping market.
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