Published on September 01, 2012 Selling subscriptions to drive sales
Sample subscriptions are one of the latest global selling trends to appear in Australia.
Subscriptions offer opportunities to drive subscription revenue and increase total sales in your online store when samples subscribers come back into your store to purchase real products.
What can you use product subscriptions for?
- Magazines
- Weekly or monthly sample boxes
- Recurring purchase products (products people might regularly lose, outgrow or re-buy like socks and underwear)
- Laybys
- VIP Membership groups
- Products where the price is perceived to be high – subscriptions can lower the apparent barrier to purchase.
Subscriptions and Ozcart
Ozcart makes it easy to sell on subscription in your store. Subscriptions can be added to particular products, and the number of members signing up for that particular product tracked. This can give you a good overall view of which products are being purchased on subscription which can help you in the decision making for other forms of marketing.
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