Published on April 25, 2011 Shopping Cart Features to give you the edge
What shopping cart features will help you get an edge over competitors that have not updated their websites in recent years, are not using the most modern in online marketing techniques, and will help you win customers from competitors in a market environment lacking trust and loyalty?
There are 5 big ones that you should definitely look for: a fast add-to-cart and check-out process, marketing features like cross sell and loyalty and rewards points, top notch security, easy shipping and most importantly a knock-out professional design.
Ozcart delivers on all of these and here’s why.
Fast add-to-cart process
We have made the simple, well-signposted checkout process that has been a highly popular feature of Ozcart for some time even better by changing the checkout process into a simple login stage and then a one-page checkout.
When shipping and payment options are chosen, the totals automatically recalculate, even if you have live quotes from courier or postal companies like Australia Post, Fastway, Smartsend or Transdirect couriers.
To make it even easier to get your customers into the buying frame of mind products can be added to the cart without having to change pages, giving them an instant let’s buy mindset. Waiting gives customers the chance to change their mind, so keep them focussed on their end goal.
And for those who are worried about security and privacy, no problems again, customers can check out as guests.
Marketing Ecommerce Features
Loyalty rewards points programmes have become so popular with credit card companies, supermarkets and even petrol chains that many people expect loyalty points as a natural right in big stores. So if you want to be big, give them the features they want.
Loyalty points bring customers back to see what their points balance is currently at, and what they could earn with them. They give you the opportunity to build a dialogue with the customer and turn them from a repeating guest buyer to a truly loyal customer.
Cross sells are also crucial to your success – as they can help you manage your inventory but also increase the per sale spend. You can interest customers in products they didn’t even realise they wanted.
Add to this features like 4 for the price of 3, and automatic email follow ups and you have a marketing engine powering your online store that’s geared up for success.
Top notch ecommerce security
You won’t sell anything if people don’t trust you online. People are very wary of giving up their personal details on line so you need to give them reason to trust you. You need security behind the scenes that’s audited by a recognised third party, and up to the world class standards that even corporate clients trust.
Ozcart is PCI DSS certified, which means the servers your site runs on meet the tough mandatory security standards set out by Visa and MasterCard
Easy Shipping
The perception of expensive shipping is a top reason why customers don’t buy from stores, so you need to make it as easy as you can for customers to know what they are paying for shipping and give them flexibility too.
Ozcart has live calculators for the major Australian shipping companies that provide live shipping quotes like Australia Post, Fastway, Transdirect, E-Go and Smartsend, with others on the way. You can offer free shipping if you wish, as well as store pickup, cash on delivery, flat rate per state, flat rate per postcode, international shipping per country or country zone, manual tables of rates, per item, first item $x next item $y per item, and more. There’s a lot of flexibility in Ozcart’s shipping and on our top packages we also offer multi warehouse / multi vendor shipping so you can calculate a shipping cost per product or per group of products or per the location they are coming from (great for drop shippers!)
Killer Design
The design of your store trumps all other things – all the ecommerce features in the world can’t make up for a design that belongs in the rubbish bin. Everyone tells you that you get professional designs, but designs speak louder than words – if you want REALLY professional you need a design that is personalised to your brand and not just taken off the shelf.
That’s why we offer a wide range of world class ecommerce web designs that are great even by themselves but we make them better by personalising them to your business – that’s your graphics, and your logo and your colour scheme that reflects your personality. Added by a professional graphic designer.
Don’t let your design let you down. Your store relies on it.
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Ozcart has been in business since 2006 and is an online, hosted shopping cart that you can use for your current or new online store. We offer so many features for the same low price. In fact, we are addicted to adding new ones to ensure that we remain one of the best choices for a shopping cart.
https://ozcart.com
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