Published on August 23, 2023 Freelance Digital Marketing: 6 Tips for Success
Every business needs to have a strong digital presence to succeed in 2023, and they need someone to take care of it. However, hiring a full-time digital marketer can be expensive, which is why there’s been enormous growth in the digital marketing gig economy. Being a freelancer can be highly rewarding because you are your own boss, but it comes with a number of obstacles because work is never guaranteed and you get zero employee benefits. With this in mind, we take a look at six tips for being a successful freelance digital marketer.
Have a Solid Online Presence
Even though your job is strengthening brands in the digital space, it’s essential to make sure you have a strong online presence. After all, you are trying to sell yourself to clients as the best digital marketer. Therefore, you should have a professional website, social pages, portfolio, and plenty of examples of previously published or written works. Using your social media pages, you can show off digital marketing expertise and skills.
Digital marketing is a broad area that includes SEO, social media marketing, content marketing, and so much more. Although having knowledge about each area is essential, we recommend niching down, which means choosing one area to become an expert in. For example, if you love following social trends, then social media marketing is the right direction. Whereas, if you’ve got a passion for digital design, then content marketing may be better.
Have an Efficient Home Office Setup
If you don’t have the right tools for the job, you won’t be successful as a freelancer. Make sure your office is set up to promote productivity. For example, you will need a powerful computer running on quality fiber internet, which will help reduce downtime. As well as this, your home office needs to be comfortable, so making sure you have a suitable desk and chair will help.
Learn Effective Time Management
You are responsible for managing your own schedule, which means making sure you meet deadlines and have enough time to relax. A great way to do this is with a time-tracking tool, which can help make sure you don’t take on too much work or spend too long without a break.
Set SMART Goals
When you’re a freelancer, life can get a little demotivating if you aren’t securing clients or reaching your goals. Therefore, you should constantly set realistic goals that are achievable and time-bound, which will help keep you grounded and pressing forward. For more information on this, consider reading this article from Forbes about SMART goals.
Keep on Top of Industry Trends
No matter which area of digital marketing you choose to focus on, you’ll have to keep on top of trends, whether it’s societal shifts or advances in technology. Only by staying current can you guarantee long-term success as a freelance digital marketer.
Freelance digital marketing is a great career path to follow, but you have to be committed, have a strong online presence, know how to follow trends, and set achievable goals to keep you motivated.