Published on September 25, 2020 How To Use Signs To Market Your Business
If you’re a new business owner wondering how you could use signs to market your business, you’re not alone. Even veteran entrepreneurs are problematizing this issue, especially now that things are ‘going digital’ in many ways.
These days, more people are looking to use the internet to promote their business, and the goal is the same: visibility. It’s the same concern for entrepreneurs who run a brick-and-mortar business as it is for those who have online stores. Regardless of the nature of your business, using signs could spell the difference between being visible and being invisible. With all the different types of available signs, you are sure to find one that suits your business best, whether you decide to make signs on your own or have it made by someone else.
Here are things to consider when using signs to market your business better:
Decide On Which Sign Type To Use
For businesses, there are various signs that you can use, depending on the type of company you have. For those with physical stores, you can opt to use the traditional big signage that carries the name of the store. More innovative stores these days, though, try different ways of doing the big signage way but using more modern approaches.
For example, some use icons or emblems to attract customers visually instead of mere words. Some even use three-dimensional objects that represent their product, then their store name would be printed on the objects or below them.
There are also smaller types of signs that lead to your store or placed near or around it. The decision to choose which sign type to have would also depend on the environment or community where you’re at, so you could keep that in mind before finalizing your choice.
Think About The Placement
In line with deciding on the kind of sign, you could simultaneously figure out where you want to place it. Again, this is crucial for those who have physical stores. You will be surprised at how many people are interested in what you have to offer, yet they miss locating your shop because no sign leads them to it. You might be on the map, but it’s a different thing altogether when it’s time to physically locate you outside of it.
Here are some placement suggestions to consider:
- It might be an obvious choice, but the best place to put up your major sign is outside your shop, right above the door and/or window. It’s still best to have it right outside the store or at least very near it.
- If you’re putting them on windows, you should place a sign on each window you have, to be clear that it’s the same store. You can also place smaller signs on the sidewalk near your store.
- Aside from the big sign outside of your storefront, you can use large banners to attract customers. If the sign is above them, these banners could be placed on ground level, where there is heavy foot traffic.
Design A Memorable Sign And Messaging
Next, make sure you know what you want for your sign. If you have decided on the kind of sign, make sure it’s a memorable one by adding your brand identity in it. You can do symbolism or use objects, shapes, lines, and other geometric elements that reflect your business. The sign could carry your business name or your company logo, or even both. You can collaborate with a graphics designer to achieve this objective.
Then, make sure that your business sign will complement your marketing campaign. If you have an online shop, you can use banner ad signs on your website that carry an inspirational message or a one-liner that inspires people to stick with your brand.
Choose The Right Supplier
Once you have decided on what type of sign you want for your business, it’s time to shop around for a supplier. This may seem like a tedious process, but it really isn’t.
Once you find an ad sign supplier, you will want to find out which style of sign you want. You will have a wide variety of signs to choose from, and you will be able to order them in just about any size, shape, or color. You can even design your custom sign if you want.
In addition, you can also check out ADA signs for sale for signs that will attract consumers with disabilities. These days, inclusivity means a lot, and having this option could add more marketability for your business, as well.
Installing ad signs is a great way to increase the visibility of your business and to make your shop look attractive. You will not only increase the foot traffic to your business, but you will also be able to promote your business both offline and online. If you have never used signs to leverage the promotion of your business, it’s not too late to try.