Published on September 11, 2013 Why it is time to get your online shop started
Think about having your own online shop, today.
Consumer Confidence Highest in Three Years
What does this mean for your online venture?
- Finding a profitable niche to start selling
- Researching what potential customers are searching for with Google’s Planning Tool
- Planning your online business startup costs
- Should you accept credit cards in your store?
- What payment gateway service should you use for your business?
- Reviewing your shopping cart software (if you have a website already) to ensure the cart presents the right image for your brand and gives your business the best opportunity to achieve the levels of online sales that you aim to achieve
Pitfalls of instant DIY online shop websites
- Do you have the skills to create a professional looking website that stands out from the specific competitors in your industry?
- Do you have the time to learn the design editor of the solution to modify the built in base design, or to buy a template from a template provider and install it?
- Do you have the graphics design/Photoshop skills to modify any purchased template to create a striking brand image for your business that is inviting for your customers and reassuring as well?
- Do you have the technological skills to manipulate the website’s design and styles to get things placed on the screen how you want them?
- Who will be there to help answer any technology questions that you have while getting up and running?
- Is the software that you are installing the latest version, and up to date for all security patches that are required? When new ones are required will you have the skills to be able to implement these?
- Are the Australian shipping and payment options you wish to offer integrated into your website?
- Does the cart have all of the functionality that you want and need for your business, or do you have to buy additional components to do extra things? Do you have the budget to pay for these, and the knowledge to know what modules you need to look for and install in order to get the result you want?
- Is the server environment that you will be installing your site on meet PCI DSS security requirements? Many hosting companies that do not host a large number of ecommerce software solutions do not ensure that their servers are requirements which means that you would not be able to validly stay trading online if you wanted to accept credit cards
- Do you know how to install an SSL certificate to encrypt the checkout of your site?
The Secure Hosted Ecommerce solution
- Where are you getting stock from? How long will it take to get to you (or direct to your customers if you are “drop shipping” it from manufacturers to customers
- How many products do you have and how long do you have to type all of them in? Whether it’s through the admin panel or via a spreadsheet, the data will still need to be entered
- How much time do you have to work out and write shipping and payment policies, set up the links to various pages on your website, write your about us and contact us descriptions, and write unique product descriptions as you load them.
- Is your shopping cart provider offering an easy-to-use intuitive shopping cart package so that time is not wasted learning how to do a lot of very complicated steps in order to do something simple like load a product or delete one from your product line?
- Do you have a clear marketing strategy and content development strategy to keep the content in your website fresh and new (from products to descriptive pages)?