Published on July 05, 2023 3 Tips to Inspire and Improve Brand Loyalty
Brand loyalty is not built in a day and most businesses don’t manage to build any at all, even after years of trying. Converting customers and keeping those same customers coming back are two very different concepts in business. If anything, the latter is even more important than the former, especially in the long run. As to what inspires that much-coveted brand loyalty in customers, we are going to discuss that part in detail next.
Establish Customer Loyalty
If you want your customers to be loyal to your brand, they must know and feel that your brand is loyal to them as well. So, how should a brand express and establish its sense of loyalty toward its customers? Here are three main aspects that all companies should focus on.
- Minimum quality assurance with limited guarantees and extended warranties on low-end products and/or services.
- Maximum quality assurance with extended guarantees and longer warranties on high-end products and/or services.
- High-quality aftersales customer service to follow up on the above.
- Customer acknowledgment and appreciation programs.
- Taking all measures to ensure client/customer security and wellbeing, when applicable.
Finally, addressing all grievances and responding promptly to exceptional situations where the company is at fault is a wise decision. Not only will it keep a bad situation from doing any further harm to the brand’s reputation, but such actions build goodwill over time.
Employee incentives play a huge role if an organization is to succeed and grow together as a business unit, but incentives are not just for employees. You can create brand loyalty with incentives programs for your customers as well. There are several ways to go about it, but the idea is to:
- Incentivize brand loyalty by rewarding your long-term customers and clients for their continuing/repeat business.
- Encourage brand loyalty in new customers by incentivizing repeat/continuing business.
Brand loyalty is all about giving people reasons to come back or continue maintaining their business relationships with the company. Incentivizing brand positive actions simply reinforces those reasons with extra value for the customer. They become micro brand ambassadors for your company through their own, honest experiences.
Build Personal Relationships
Building some degree of personal relationship with each client should be considered a necessity in the B2B sector. Any one individual cannot be expected to build and maintain a good relationship with every client, especially after your company starts to see substantial growth. Instead, the growing responsibilities should be delegated to specific account managers you believe to be best suited for managing the specific clients assigned to them.
Although the scope for building personalized relationships with customers is much smaller in the B2C sectors, it is not entirely impossible either. For example, be it a small local diner or a Michelin Star restaurant, eateries usually have regulars, who are attended by their preferred servers. It’s the human relationship between an attendant and the customers that keeps bringing them back time and again.
The points discussed in this post have been well-established as some of the most prominent factors that influence brand loyalty. In the end, though, it’s no one thing that keeps customers coming back to your business for more. Rather, it’s a combination of everything discussed here and more.