Published on April 07, 2012 Contests can increase your online store sales
If you’re looking for a new marketing tool to help boost your store sales, consider monthly prize-draw contests as an effective way to boost your average store sales.
There is a promotional opportunity in communicating the winner to the other contest participants, promoting your contest to potential new customers and driving new sales and repeat purchases. How you take advantage of this can help drive additional sales to your store.
Many contests and prize promotions offered by businesses every day, so the appropriateness of your prize will influence the effectiveness of its success. The factors when choosing your prize are:
- How relevant is the prize to the audience? Is it something they want? Is it something that’s useful? Is it something they desire?
- Can the prize help your customers use the product they buy from you?
- Is there a chance customers who don’t win the prize might want to buy it?
- Is the prize something that the customers would buy anyway without the competition?
With a prize chosen the terms of the competition will also play a big part in the promotions take-up rate. Too many terms that make the prize or the competition seem unattainable will not encourage customers to enter your competition. To prevent the need for a gaming license, you will need to have a skill contest question but if you make this easy (like a multiple choice question) you will increase the take up rate of your contest.
When promoting your contest use banners to make the prize prominent in your advertising and use bold colours to make it really stand out. Use email marketing to promote your contest initially, to reinforce the winners (publish them in your newsletter) and publish them on your website. Advertise the promotion on competition websites, use Twitter and Facebook to promote your contest as well. Take full advantage of the sales channels you have at your disposal.
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