Published on September 09, 2010 Authority position as an effective marketing strategy
In a world where community and interaction are more important than ever, a key to your online success is more than just listing your business in directories and having great products, images, prices, policies and descriptions.
A competitive advantage over your competitors can be gained by establishing an authority position in your industry as someone who really knows what they are talking about and whose opinion can be respected.
One way to build this kind of authority position in the market is to help others succeed. Online forums where people discuss problems they are having and recommend products is a great place to gain visibility for you and your business. You can build the reputation by sharing your own experience and helping others. If people see your advice in forums as helpful, useful and relevant they are more likely to listen to your product recommendations, or come to your website and view your products.
Many search engine marketing companies overlook forums nowadays as a real strategy because forums tend to put “nofollow” attributes on tags to stop people blatently posting in forums just to get an indexed link back to their site. If you are using forums as a long term way to gain visibility as an expert in your area or field, the more likely you will be to succeed with this strategy. Who wouldn’t want to buy from an expert?
The more complex what you sell is, the more this strategy could be an effective one for you.
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