Published on June 03, 2010 Why we don’t like splash pages for online shops
When customers ask us to upload a splash page on to their shopping cart website for them, we will accommodate that request, but in our opinion splash pages do more harm than good.
A splash page or popup window requesting information like choosing the customer’s location may work for brand based, corporate website, but for a shopping cart website you are just putting another barrier between your customer and a sale. If the customer doesn’t like the splash page, it takes too long to load, it uses flash and they don’t have it installed, or they don’t realise that you are an online shop, you may lose the customer entirely.
Instead, you are much better off to have your online shop load as normally and display a home page slide show with some information about your products, services, and brand instead of a whole splash page that must be clicked through.
What’s more it’s better for your search engine marketing and promotional strategy implementation because the actual point of your website, your shop, is seen by the search engines.
Use a splash page if you must, but we totally do not recommend them.
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