Published on March 08, 2012 Reviews for SEO business success
Product Reviews are a powerful way of building traffic to your website, demonstrating the quality of your product to an uncertain buyer and converting visitors into buyers. They are also a rich source of relevant content about your products, and can help you build relevancy in the eyes of search engines.
Thus, they can have an important selling benefit as well as an important Search Engine Marketing (SEO) benefit as well.
Using reviews in your website
If your website doesn’t have reviews turned on, or you have previously discounted reviews as a marketing tactic you wish to employ, our recommendation is to seriously consider using them. A recent study by the E-tailing Group has shown that by the end of 2011, consumers had become even more fickle – with shopping cart abandonment rates increased as more customers browse rather than buy. Anything you can do to reassure your customers and offer them a good deal will more likely aid you in the chances of converting them to buyers.
The reviews feature in Ozcart™, lets customers who have purchased a product post a review about their experience of the product and provide a star rating score – which you can approve before they go live.
Encourage customers to leave reviews
As a store owner, you are able to use the follow up emails feature of the cart to send emails to customers who have purchased from you to ask them to review the prouduct they have purchased either in your store, or on a third party site like Facebook.
Some pay-per-click shopping comparison sites like Get Price also offer customers the ability to leave a review by integrating a link to the reviews into the shopping cart purchase success page. This is supported on Ozcart’s Diamond Package which include Advanced Data Feeds.
Use other social bookmarking marketing tools
Ozcart websites also include other marketing tools that help encourage people to endorse your sites on social bookmarking websites (like Google+1). Taking advantage of these things can also help with your SEO efforts.
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