Published on August 09, 2008 How to make money from affiliate programmes
Running your own affiliate programme can gain you qualified customers by taking advantage of one of the most powerful forms of marketing: referrals.
Affiliate programmes work by paying out commissions to registered affiliates who place banners on their websites that generate click-throughs to your website and subsequent sales. They are an easy way for both you and your affiliates to make money.
These programmes are big business, and there are a number of well-known affiliate providers operating in Australia and throughout the world. Some of the more well known ones include clixGalore, iDev Affiliate and Commission Junction.
One big benefit to these programmes is independence – merchants cannot under-report or fail to pay commissions. But there is a big disadvantage too: fees. Many well-known affiliate programmes charge considerable fees to the merchants that belong to them, sometimes even taking a cut of the sales they make (on top of the commission payments those merchants are paying their affiliates). This means that running your own affiliate progamme without using a third party provider could cut back on your spending considerably, while providing all of the traffic generating benefits. The bottom line: more money into your pocket.
As we have received so many requests to offer a built-in affiliate programme in our ozCart shopping cart software (that does not use any third party affiliate providers), we have just launched one.
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